Question 1

SOCIAL MEDIA STRATEGY

Accepted Answer

Being on social media isn’t enough. I can help you create a comprehensive strategy that will reflect your goals along with an execution plan to achieve them based on your needs, comfort level and capacity.

Question 2

DECENTRALIZATION

Accepted Answer

If your organization has multiple accounts, you are speaking in multiple voices. Don’t worry, this can be a good thing if it’s done right! I can work with you to ensure that your accounts are all strategically aligned in messaging, while maintaining the independence needed to strengthen relationships within their communities.

Question 3

TRAINING

Accepted Answer

Anyone can learn about social media, and it’s never too late! Whether you want to learn more about controlling your personal brand or are an executive and leader looking to gain more knowledge in the industry that shapes all discussions, I can create a tailor-made plan to fit your needs. My experience creating curriculums and teaching police officers and executives from around the world has prepared me to provide training for all comfort levels and experience.

Question 4

CRISIS MANAGEMENT AND PREPARDENESS

Accepted Answer

If it’s a public safety emergency, a public relations disaster, or both – I can help you navigate the social media minefield during a crisis. We can prepare for it by building a strong foundation, and work to turn every setback into an opportunity.

Question 5

DIGITAL COACHING

Accepted Answer

I’ve worked with the most sensitive brands in the world, and what brand is more sensitive than your own? Often time people treat their own personal social media as a bulletin board, instead of a targeted accurate reflection of their best self. Through digital coaching sessions, I will work with you one-on-one to ensure that your personal online presence and social media posts are the best representation of you, your goals and aspirations.

Question 6

STORYTELLING

Accepted Answer

Compelling stories are the most effective way to reflect your brand or personality, but they aren’t always easy to find. I will work with you to identify the unique opportunities within your organization to showcase the most compelling and authentic face of your organization.